The race to capture marketers’ mobile dollars is in high gear as Yahoo allegedly purchased mobile analytics firm Flurry today, according to TechCrunch and MarketWatch. As written on Flurry’s website, “Flurry Analytics is the industry standard in mobile, and provides more than 170,000 developers the business data they need to understand their audience, usage and performance.
Yahoo’s latest purchase is one in a string of mobile acquisitions made by tech giants Google, Twitter and Facebook in recent months. In October 2013, Facebook acquired mobile analytics firm Onavo. Twitter acquired native mobile ad platform Namo Media and mobile commerce firm TapCommerce in June. Google acquired mobile analytics company Adometry in May. Amazon developed its own mobile analytics platform. (You get the picture.)
These recent moves are part of each company’s effort to increase offerings in the mobile advertising space. An estimated 1.75 billion people will use Smartphones in 2014, with usage growing every day. Mobile ad market spend will hit $18 billion this year. Everybody wants a piece of that pie, and a majority slice to boot.
Further reading:
- ‘Yahoo Is Buying Mobile Analytics Firm Flurry For North Of 300M’ via TechCrunch
- ‘Yahoo acquiring Flurry, mobile analytics firm: report’ via Market Watch
- ‘Smartphone Users Worldwide Will Total 1.75 Billion in 2014’ via eMarketer
- ‘Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner’ via TechCrunch
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