E-mail marketing: No ROI for purchased lists

A recent study by e-mail service provider Mailchimp indicates that purchased, rented or scraped e-mail lists offer no return on investment for marketers.

Image source: Mailchimp.com

Image source: Mailchimp.com

Most of the popular e-mail service providers maintain strict policies against sending e-mails to users that have not opted in to receive messaging. Beyond the obvious legal reasons to avoid this practice, e-mails sent to purchased lists have miniscule open rates and sky-high unsubscribe rates.

In short, spam does nothing to help your business (and has many negative ramifications). Just don’t do it.

Further reaching:

-Posted by Elizabeth Pace

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