According to a recent study from Forrester and Shop.org, 85% of online retailers agree that Search engine marketing is the most effective customer acquisition tactic. The study, called The State Of Retailing Online, surveyed 81 retailers in May and June 2014.
Those surveyed also identified organic traffic, affiliate programs, and retargeting as effective tactics. Surprisingly, display may have risen from the dead as display ads now rank as the second-highest area of marketing spend behind paid search.
You can download the full report here, for a fee.
Further reading:
- ‘SEARCH MARKETING TOPS ONLINE RETAIL CUSTOMER ACQUISITION TACTICS, ACCORDING TO SHOP.ORG/FORRESTER RESEARCH STUDY’ via Forrester
- ‘SEM Tops Online Retail Customer Acquisition Tactics’ via Multi Channel Merchant
- ‘SEM the Most Effective Acquisition Channel for 85% of Retailers’ via Search Engine Watch
-Posted by Elizabeth Pace–
aspiringCMO 