We knew this day would come. According to the Wall Street Journal, Snapchat is preparing to launch advertisements as part of its “Snapchat Discovery” product. The new product, reportedly set to launch this November, would allow users to watch videos and read articles – while also showing them ads. This would be the first opportunity for brands to buy promotion within the app, though companies such as GrubHub already use the app for viral promotions and contests.
Snapchat is a 3-year-old startup that allows users to send each other messages and pictures that disappear in 10 seconds or less. comScore estimates that about 27 million people use the app on iPhones and Android phones, 50% of whom are aged 13 to 17. Snapchat’s CEO is an old man in comparison, at 24 years old.
Further reading:
- ‘News and Ads to Debut on Snapchat’ via Wall Street Journal
- ‘A Snapchat Explainer for Non-Millennials’ via Re/code
-Posted by Elizabeth Pace–
aspiringCMO 