The End of Free, Organic Reach for Brands on Facebook

Facebook is cleaning up its News Feed, and that means users will see fewer promotional page posts soon, the social media giant announced in a post published on Friday.

Facebook said it surveyed users and found that people “wanted to see more stories from friends and Pages they care about, and less promotional content.” In response, Facebook said it will employ a new formula that will cause a steady decline in distribution for promotional posts. The change will take place starting in January.

This isn’t a huge surprise to brands, which have reported less distribution of their organic posts in recent years. Facebook has always said it favors “high-quality” content, but this is also clearly an effort to make advertisers pay up for promotion.

Facebook gave reasons why Pages are still an important part of business strategy, referring to a statistic that 1 billion people visited Pages in October.

Further reading:

-Posted by Elizabeth Pace

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