New Ad Opportunities on Facebook

Image source: Facebook

Image source: Facebook

Now that mobile advertising makes up 66% of Facebook’s total revenue, it’s no surprise that Facebook is enhancing its mobile ad program features. Facebook announced yesterday a few significant additions to its mobile app advertising program, including:

  • Ability to optimize ads for reach and frequency: This allows an advertiser to control how many times a user sees an ad.
  • Ability to target Amazon Fire users: Amazon Fire tablets join a roster of available devices which advertisers can target, including Apple, Samsung and HTC
  • Ability to use auto-play video in App install ads: Facebook reported that it delivers 1 billion video views every day.

Facebook also offered some tips for holiday mobile app advertising, including testing multiple creative, optimizing by action (install or reach/frequency) and targeting people who have recently used Facebook on a new device.

Further reading:

– Posted by Elizabeth Pace

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