Spotify recently announced that it’s entering the video space as it launches partnerships with dozens of media companies to include video clips on the music-streaming app. Partners including ABC, BBC, Comedy Central, Condé Nast Entertainment, ESPN, Fusion, Maker Studios, NBC, TED , Vice News and others will provide video clips for Spotify users to watch on-the-go in between music listening.

What’s more, Spotify will also introduce original content including “A Full English,” a show featuring artists and other personalities who search for common ground over breakfast. Watch out, Netflix!

“When you look across media, you see new content everywhere. But our content will compliment and extend the core of our users experience.” Said Daniel EK, Spotify’s CEO. Unlike video giant YouTube which has a massive amount of content, Spotify is focused on curation and personalization. The service also just launched a recommendation interface that will play music based on a user’s mood and current activity and Spotify Running which matches music tempo to a runner’s pace.

Video ad opportunities for marketers are sure to follow the recent announcement, as the CEO hinted. “We are seeing that as a very important revenue source for us,” he said. Spotify already has a number of ad options but has yet to turn a profit, according to the WSJ.

The video content partnerships are expected to be just the first in a lineup of forthcoming deals and product enhancements. Spotify also just announced a partnership with Nike to make Spotify Running available in the very popular Nike+ running app.

Further reading:

• ‘Say hello to the most entertaining Spotify ever’ via Spotify blog
• ‘Spotify Adds Video to Music Service’ via WSJ
• ‘Spotify’s Tricky Video Pivot’ via WSJ Digits Blog
• ‘Spotify Transitions from Music App to Video Platform’ via CNET

-Posted by Elizabeth Pace–